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A Promotional Campaign for Sumner(This is the fourth in a series of articles describing UPTS' Strategic Plan) A promotional campaign to build Sumner's image as an inviting (interesting, friendly, safe, secure) community will be part of UPTS' plan for the next three years. Chair Becky Christensen will identify target markets including age, income, interests and reasons targeted markets may be moving to or visiting Sumner. From these markets a promotional campaign will be developed, including public relations, print, radio, TV and press releases. They will plan to implement this program the fall of 2002. Objective two is to expand Sumner's community web site. Currently the web site founder, Heidi Fereday is updating and maintaining the site. The third and final objective for this group is to promote downtown Sumner as an attractive site for community and organization gatherings. Action steps include researching the feasibility of groups holding events downtown by finding site, amenities, city regulations and past uses. Also to develop a list of existing community area events and design mock layouts for potential events with a list of available utilities and hours of availability. An ongoing application for this group will be to promote the downtown sites for future events. (Fifth in a series of articles) è
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